You're One Step Away from Transforming the Way You Teach 

Learn HOW to teach effectively without the years of trial and error and overwhelm. In 13 short lessons.

Engaging students in the classroom is really hard.

Here's the thing.

Most professors got A's when they were students. We were good at school. We loved to read. We loved to learn. 

Unfortunately, WE are the outliers.   

Most students aren't like us. They don't necessarily care about school or the subjects. School isn't easy or fun. 

So we have to approach students with a completely different mindset. We can't just expect them to come ready and show enthusiasm (like we did!).  

Instead, professors need to think more like marketers. Marketers are experts at understanding, reaching, and engaging their target audience. 

When you understand this system, which we call the LEARNER EXPERIENCE, it will radically change the way you teach your students. 

Introducing the

Teaching College Masterclass is a 13-lesson course based on proven ideas for reaching and engaging audiences. This program can be accessed anytime (24/7 from any digital device). With each lesson, you'll get an 8-minute video walking you through ONE critical area related to teaching. This includes: the ONE thing you need to prepare before even thinking about the syllabus; the only three lesson formats you'll ever need; the ten fundamental activities that engage students; how to make sure students actually "get" what you're teaching; AND MORE.

Each lesson comes with its own implementation guide, transcripts, and downloads! You can easily watch all 13 lessons in one sitting and implement the approaches, strategies, and techniques immediately.

Special offer! Enroll now and get a save over 90%!

My course evaluations for this semester were the best ever . . . 

Sandy R. - educational psychologist

[The Teaching College Masterclass] was transformative. My course evaluations for this semester were the best ever (mean rating = 4.68) and a significant improvement over past evaluations! I found the content highly accessible and adaptable. The chances of my contract being renewed have increased! Thank you again. I will highly recommend this program to others - money well spent!

Here’s What You’ll Get When You Sign Up

Once you enroll, you'll get an email with your login details and immediate access to all 13 lessons plus the BONUSES. You can watch all 13 lessons in less than TWO hours.  

Plan to spend at least another few hours to put the TCM system into action—i.e., apply the approaches, strategies, and tactics to your own course. Don't worry. We have templates, implementation guides, and a step-by-step process to walk you through. BOTTOM LINE: With TCM, you can plan your WHOLE semester in 2 TO 3 DAYS.

Higher Student Engagement

You'll tap into the students' mindset and understand exactly what resonates with them. This will help you plan and teach engaging lessons. 

Confidence in Your Instruction

You'll have a system that can be duplicated across all your courses, year after year. No more wondering, "Will students find my lesson boring?"

More Motivation

Teaching College Masterclass is designed to help you intrigue, inspire, and motivate your students the same way marketers do: By understanding your target audience. 

Higher Evaluation Scores? Possibly.

Many professors who have implemented the Teaching College approach say they get higher evaluation scores from students. Imagine the impact you could have too.

Here’s What People are Saying

Linda Nilson, PhD

Director Emeritus, Office of Teaching Effectiveness & Innovation, Clemson University

Dr. Eng's one-sentence lesson plan will revolutionize the way you plan your classes. He also suggests ways to add writing to all class activities to ensure that those activities have the learning impact that they should.

Jenny Rankin, PhD

TEDx Speaker, Award-Winning Educator, University of Cambridge

Dr. Eng tackles one of the biggest problems facing higher education: so few professors are adept at the art of teaching. Dr. Eng provides sound strategies for improving professors’ communication of ideas, student engagement, and actual student learning.

Todd Zakrajsek, PhD

Co-author, Teaching for Learning, The New Science of Learning, and Dynamic Lecturing

Dr. Eng shows us how we can deliver more impactful presentations. The bottom line is that as faculty, if we are going to spend the time amassing content to help students learn, we should be mindful of how that information is presented in ways that maximize their learning.

Here's What is in the Course

What's the fastest route to get you to succeed? We show you the 80/20 of what you need to know - MINUS the fluff:


Module 1: Your Advantage

What separates master instructors from the rest? In four lessons, you’ll learn:

  • Why you should focus on students’ experiences, not content
  • How profiling students leads to massive teaching insights
  • My proprietary One-Sentence Lesson Plan that clarifies exactly what to do in the classroom


Module 2: Your Lesson Plan

You want peace of mind your lectures work. In six lessons, you’ll understand:

  • The ten activities that gets ALL students involved (not just the same five students)
  • How to instantly hook students from the get-go
  • The only three lesson formats you’ll ever need, no matter what course or discipline you teach


Module 3: Your Instruction

WOW everyone when they see you in action. With three lessons, you’ll know:

  • The ONE PowerPoint approach that’ll change the way you present
  • 5 recommendations for your slide presentations that will instantly engage audiences
  • How to make sure students actually “get it”


Over $700 worth of bonuses included

Bonus 1
Access to Facebook Community Group ($297 Value)

Where else can you so easily and quickly tap into the collective knowledge and experience of your faculty peers? Here you can: 1) get your questions answered; 2) share the ideas, techniques, and strategies that work; 3) get peer feedback on every component of your teaching; and 4) build valuable friendships and professional partnerships.

Bonus 2
Teaching College eBook PDF ($9.99 Value)

This 300-page ebook, an Amazon bestseller in 7 education categories, is the perfect companion to the Teaching College Masterclass. It includes more tips, techniques, and resources not covered in the training.

Bonus 3
How to Run Discussions ($397 Value)

This 3-part video training shows you how to build a foundation for engagement among students. This includes five discussion formats that involve the whole class (again, not just the same five students). Also includes downloadable materials.

About The Course Creator, Norman Eng, EdD

Dr. Eng's book, TEACHING COLLEGE: The Ultimate Guide to Lecturing, Presenting, and Engaging Students, has helped thousands of professors learn and implement the mechanics of instruction. It is based on insights he learned as an advertising executive and a NYC public school teacher; the biggest of which is this: If you don't understand your target audience, you won't be able to reach (let alone teach) them. 

YOU are the content expert. With the Teaching College Masterclass, Dr. Eng helps you package your content in a way that students care about.

Here’s more of what people are saying about the course instructor

Jesse Kavadlo, PhD

Professor, English & Humanities, Maryville University of St. Louis

[Dr. Eng's] presentation embodies the best practices that he preaches: with his effective tone and pace, cogent supplemental materials, and remarkable visuals, Dr. Eng was, according to many of our faculty, an excellent resource.

Megan Pietruszewski 

Lecturer, Writing, Clemson University

I walked away from the course with numerous insights for planning smoother courses in the future, but I also started immediately implementing strategies to engage my students, plan lessons, and facilitate discussions the next day.

Anita Tjan

Lecturer, English

Your lesson on [Knowing Your Target Audience] coincided with Martin Luther King Holiday, so I showed the students his "I have a dream" speech and asked them, "What dream do you have for your children?" It was eye-opening and helped me understand the students better!

The Teaching College Masterclass Difference

Most teaching workshops and professional development programs focus on the "what," not the "how." They tell you things like:

  • "Be responsive to your students"
  • "Incorporate activities and discussions" 
  • "Provide clear directions and expectations" 

None of that really helps. But what if you could get the step-by-step training on the exact process Dr. Norman Eng and other master teachers use in their own courses? And you can learn it all in one afternoon, rather than weeks or months, like some programs? A course like this, with all 5 bonuses, would normally cost $3100.

For institutions, upwards of tens of thousands of dollars. Now you can get all this for a fraction of that. See below. 

Your special offer: 4 payments of $89

(Or pay a one-time price of $297 and save $59)




  • 3 Modules / 13 Lessons ($2000 Value)
  • Downloadable Videos, Audios, & Text Transcripts ($250 Value)
  • Implementation Guides, Worksheets, & Templates ($300 Value)
  • 3 Killer Bonuses ($700 Value)
  • Lifetime Access
  • 30-Day 100% Money Back Guarantee

100% Satisfaction Guarantee for 30-Days

If you buy the Masterclass and it is not what you expect, then request for a refund within 30 days. 100% money-back guaranteed. 

There is NO risk to you. 

You can try one lesson, see if it's right for you, and decide. All we ask is you try to apply the ideas to your course. We've seen this system, its strategies, and its tactics help thousands of professors across the world. You won't lose ANYTHING by trying out the Teaching College Masterclass

Still Not Sure? Look at What Others Have to Say about the Teaching College Masterclass Approach

Mary Martinasek, PhD

Associate Professor, Public Health, University of Tampa

[Dr. Eng's] key message of understanding your students—just as marketers understand their clients—was valuable as we begin our next semester of teaching. Thank you for sharing all of the resources with us and inviting us into the online collaboration and Facebook page.

Marlena Corcoran, PhD

Founder & Director, Athena Mentor: International University Admissions Counseling

Dr. Eng has initiated me into the world of 21st-century teaching.

Dr. Eng’s Masterclass takes new college instructors systematically through the secrets of top instructors, lessons plans and formats that will excite your students, technical advice on how—and how not—to use Powerpoint, and finally, the best ways to check on the fly whether students are 'getting it.'

Ann Frantum

Communications Instructor

I think the material is FANTASTIC! ... The videos are engaging and beautifully - paced... especially appreciated the sections where you encourage instructors to focus on main ideas and content. 

Emily M.

Instructor, Early Childhood Education

Norman's system for teaching simplifies everything. I can take care of planning on Sunday and focus on my other stuff the rest of the week. The student Avatar lesson alone is worth the price - it made me think of my teaching from a student's perspective in everything I do... 

Frequently Asked Questions

Couldn't I just buy a book on college instruction? Or find everything I need online?

You can definitely go online and find everything about instruction—for cheap or for free. But with so much out there, you’ll have to separate the good from the bad. Who’s got the time? More importantly, you’re on your own. YOU have to search for the right topics. YOU have to test it. YOU have to refine it. And try again.

With my premium course, you have a SYSTEM. Everything you need, from planning to teaching to assessing. And we’re guiding you all the way, step-by-step, so it’s much more hands-on and immersive than any book or workshop. All you have to do is follow this system. It’s your shortcut to success.

I teach online. Will the Masterclass work for me?

Yes. The Teaching College Masterclass is based on best business marketing practices for getting and keeping audiences engaged, including:

  • Know your target audience (before ever setting foot in the classroom!)
  • Focus relentlessly on experiences, not content (THIS is the key to engagement)
  • Get audiences to engage in the first few minutes of interaction (this builds long term engagement)
  • Cultivate a community
  • And much more...

The bottom line is that marketers focus on the audience, whereas most professors fixate on content. Once you change that mindset, EVERYTHING becomes easier. 

This approach works whether you teach in the classroom or online. That's the bottom line. 

What does your course have that others DON'T?

Many campus workshops focus on isolated areas like how to assess students or how to use your LMS. Other books and courses overly focus on the WHAT and not enough on the HOW. Literally they recommend things like, “Be responsive to your students”, “Incorporate activities during instruction” and “Provide clear directions and expectations” (these are their exact words). While all true, none of them are actionable. And many of these courses charge you hundreds.

Instead, TCM shows you how to figure out the specific obstacles, goals, and mindsets of your students, which can directly affect their engagement. The three step-by-step lesson formats that cover pretty much every type of class you teach. The specific activities that engages students most. How to check if students understand your instruction. And more.

Basically, we “show,” not “tell.”

Second, the Teaching College Masterclass (TCM) is a system of instruction, not general tips, tricks, and hacks. It focuses on students and their experiences, not on content. MOST instructors—novices and veterans alike—can’t get past that.

Third, we give you the 80/20—the FEW important things (the 20%) that yield the BIGGEST impact (the 80%). There are only 3 modules and a total of 13 lessons. Each training video averages 8 minutes, which means you could binge-watch and finish the TCM course in one afternoon. Other experts’ programs take 8 weeks or more to finish. They also cover every detail. Who’s got the time? We focus on three areas: 1) Learning your students' obstacles and goals; 2) your instruction; and 3) your assessments. The Teaching College Masterclass is the shortcut.

Fourth, you get focused and practical implementation guides and templates, something most other courses don’t give. Video & audio downloads. Transcripts. But you won’t get pages and pages of materials. ‘Cuz then you’d never use ’em. Dr. Eng once took a pedagogy course with a 250-page workbook, and never once looked at it. His PDFs are concise and bite-sized.

Finally, how many other courses provide ongoing instructional support after you purchase? You get a Mastermind community online of like-minded instructors to ask questions, network, etc. For good. Think about it: Where else can you get collective advice so quickly? Dr. Eng has taken many online courses, and the communities that give him the freedom to ask questions anytime anywhere is INVALUABLE.

Is the Teaching College Masterclass right for me?

If you’re a new teacher—whether a grad assistant, an adjunct working on your PhD, a career-changer, or an assistant professor—you’ve come to the right place. Simple as that.

If you’re a veteran professor looking to upgrade, and students aren’t maximizing their potential, you’ve come to the right place. TCM will give you the tools to ensure they grow. My lessons allow you to jump around, so feel free to go straight to parts you need. This is your one-stop shop.

If you’re a college administrator looking to augment your faculty’s instructional capacity, then TCM can work for you. We can allow multiple log-ins for your staff so they can learn how to teach effectively from the comfort of their…wherever. Click HERE for details.

If you’re a K-12 educator (teacher or administrator), you can learn a lot from this course too. I have a lot of K-12 teachers who realize that everything I teach applies to any industry. And since I came from the K-12 world, you’ll feel right at home.

If you educate/train others for a living—whether in sales, real estate, or what have you, you can also learn the principles that guide expert instructors.

What are the payment options?

We offer two options:

  • #1: ONE-TIME PAYMENT OF $297

Which ever option you choose, you will have FULL access to the course immediately. Don’t forget we offer a 30-day, 100% money-back guarantee when you show your work. You can get started today for $89. Or you can pay one time for $297 and save $59.

What if I want a refund? What's the policy?

So, here’s the deal on refunds. We pride ourselves on high quality programs that actually work…if you put the work in. Meaning, if you follow the training, good things happen. If you don’t do it, nothing good happens. Shocking, right?

However, if you are unhappy, email us within 30 days and show us your work—this means completing the Lesson 1 worksheet—and you will receive a full refund. We stand behind the Teaching College Masterclass program 100%.

I have a question. Who should I ask?

Depends. If you are in the program and have questions about teaching, post it on the members only Facebook community group.

If you are asking questions related to buying the course, billing, tech support, or your account in general, contact our support team at:

Your special offer: 4 payments of $89

(Or pay a one-time price of $297 and save $59)




  • 3 Modules / 13 Lessons ($2000 Value)
  • Downloadable Videos, Audios, & Text Transcripts ($250 Value)
  • Implementation Guides, Worksheets, & Templates ($300 Value)
  • 3 Killer Bonuses ($700 Value)
  • Lifetime Access
  • 30-Day 100% Money Back Guarantee

My personal note to you

When I created the Teaching College Masterclass, I wanted a course or professional development program that I wished I had gotten as a novice professor; one that literally gives the step-by-step blueprint for student engagement, learning, and success.

So I unearthed all the best practices from both K-12 teaching (which focuses much more on active engagement than higher ed) as well as marketing (a field entirely devoted to communicating effectively and building relationships). I've tested and refined these ideas over the years and have seen tremendous results in educators across the world.

I hope TCM will similarly transform your instruction to help you become the professor students never forget.